PubMatic Employer Branding
Objective
PubMatic's people are its best marketing engine. This initiative was built on that belief — and designed to show it.
The goal is to build PubMatic's reputation as an employer of choice by attracting top global talent, retaining diverse employees, and telling the company's culture story the way it deserves to be told: through its people. Three interconnected workstreams — corporate headshots, employee spotlights, and a redesigned Careers site — working together as one cohesive employer brand system
Strategy
Corporate Headshots — The Human Face of the Brand
Professional photography isn't just a perk. It's a brand investment. The GSC photoshoot program ensures PubMatic employees show up polished and visually consistent across the website, LinkedIn, marketing materials, and events — with stylist support, wardrobe guidance, and a lookbook so every participant shows up confidently as themselves.
The PubMatic blue backdrop wasn't an accident — it was a deliberate brand decision that extended organically across thousands of individual LinkedIn profiles, turning every employee headshot into a brand moment. The program runs globally, with regional allocation across US, EMEA, and APAC, and reserved slots for milestone shoots like the 20th Anniversary Leadership Team.
Employee Spotlights — Employees as Brand Ambassadors
No campaign copy tells the culture story better than the people living it. The Pub Spotlight series puts real employees at the center of the employer narrative — their voices, their roles, their stories. The video series took it further: employees describing their own roles first-hand, speaking directly to the talent pool in a way a job posting never could.
And it didn't stop at digital. Employee spotlights went physical — framed on office walls — reinforcing culture internally just as much as externally.
Careers Website — Central Employer Brand Destination
The Careers site is the digital home of PubMatic's employer brand, and it was redesigned to earn that role. Modeled on best-in-class employer sites and built around four pillars: Global Careers, India, Engineering, Diversity Equity & Inclusion, and Life @ PubMatic.
The DEI section does the real work of translating PubMatic's public commitment to diversity into something tangible: employee quotes, ERG programs, the Female Empowerment speaker series, DEI training initiatives, Diversity Reports, and direct ties to the DE&I Council’s Anti-Racism Working Group — a safe space for dialogue, financial pledges, and a DEI Resource Library. Marketing led the strategy in close partnership with HR.
Impact
Top-performing web destination: The Careers site is PubMatic's top-viewed and most-searched set of pages — making it the highest-traffic expression of the employer brand on the entire site.
Global headshot program at scale: The photoshoot program expanded to 80–90 slots annually — and demand exceeded capacity. New hires across EMEA and APAC were actively requesting inclusion. That's not logistics. That's employee pride.
Employee spotlight content activated across channels: Pub Spotlight ran continuously from 2021 onward. Video JDs launched across LinkedIn, Instagram, X, and Facebook — reaching the wider talent pool with content that actually sounds like the people doing the work.
DEI publicly documented and externally credible: PubMatic's Diversity Reports detailed ERG programs, inclusive recruiting practices, BIPOC representation data, and retention metrics — publicly available and cited in RFI responses to major agency holding companies.
Brand coherence, inside and out: From office wall portraits to LinkedIn profiles to the Careers site — the employer brand creates a consistent, people-first visual and editorial identity that shows up the same way at every level.
