VP, Brand & Creative Services, PubMatic

2017 – present // New York, NY

Manage global creative operations for 17 offices, from ideation and strategy to software, platform, and vendor partnerships. Evolve the PubMatic brand from start-up mode to a publicly-traded company (Nasdaq: PUBM). Strategic implementation of future-forward creative and operational tools, including AI, into day-to-day marketing and company-wide workflow.

VP, Strategy, Insights & Planning, Cone (Omnicom)

2016 – 2017 // New York, NY

Led strategic efforts to help brands gain insights across consumer touchpoints. Agency SME in consumer trends, particularly the millennial segment, producing POVs and delivering target personas to inform brand experience strategy. Harnessed creative & innovative thinking to solve problems & maximize future opportunities. Led digital & social engagement strategy across brand communication & corporate responsibility initiatives.

CLIENTS: AB InBev, Breville, Purina, Revo, UPS

Creative, Partner, Millennial+ (Omnicom DAS)

2013 – 2015 // New York, NY

Led creative & strategic efforts for the Omnicom DAS venture, from industry/market trend analysis to innovations and creative concepts. Helped brands gain insights, navigate the millennial landscape, and monetize. Generational & topic-specific research for brands to offer deep consumer insights. Streamlined processes via clear project roadmaps, efficiently structuring approaches. Helped define business practices as well as new business pitches and proposals.

Featured panelist:
—Columbia University: Millennial Communication Findings - Nov 19, 2015
—Omnicom: Millennials for Good (Hosted by Rev. Jacques DeGraff, Special Event by Omnicom DAS CEO Dale Adams) - Sept 24, 2015

CLIENTS: Verizon Wireless, Coca-Cola

Creative Director + Partner, Squeaky Wheel Media

2006 – 2013 // New York, NY

Led award-winning creative initiatives, from initial strategy to brand management across platforms. Doubled agency’s size & revenue through successful initiatives & partner agencies. Developed new discipline expertise for the digital experience team. Named Advertising Age's Small Agency of the Year for Best Culture

CLIENTS: AIG, Dior, DKNY, Deloitte, Jackie Robinson Foundation, Lexus, Max Mara, Pantone, Premium Outlets, Revlon, SoBe, WellPet, WisdomTree

Creative Director, ExecuNet

2002 - 2006 // Norwalk, CT

Led planning & development of online & offline products, resulting in increased revenue from membership conversion and retention. Responsible for customer experience and performance of the e-commerce site. Developed the web department from three to a fully-staffed department of cross-functional employees, including UX & UI designers, producers, and developers.

Senior Consultant, Design & IA, Knowledge Strategies

2000 - 2002 // New York, NY

Led the creative team in developing online and offline brand initiatives for clients and new business. Defined Information Architecture & project deliverables through wireframes, flowcharts & functional specifications.

Clients: Bloomingdale's, DKNY, Ermenegildo Zegna, Fine Stationery, Loro Piana, Telebeam