Volvo S60 Blind Preview
I’m really liking this Volvo S60 Blind Preview concept. A blind painter, Ersef Armagan, is asked to depict the car. Using his hands to “view’ the car, the results are these beautifully poignant views of the car and its features.
It indeed reinforces “There’s More To Life Than A Volvo” that makes the brand stands out from the rest. Brilliant!
Note: From what I see so far the commercial points to Facebook only, it’s a gutsy move for a page with barely 7,000 fans when this is posted. I like it.