Patrizia Pepe F/W 10/11: Faceless
Patrizia Pepe, the Italian fashion label and one of Florence’s best-kept secrets, has been on my radar since I stumbled upon them on YOOX, my guilty pleasure.
For their Fall/Winter 2010/2011 Campaign, the label decided to go with Who Is Patrizia? and covered the faces of models with various objects, from boombox and rubber duckie to feathers and a Chihuahua. The idea behind the mysterious campaign by TBWA Italia is clearly to raise awareness about the label’s designer Patrizia Bambi. Who? Exactly. And now you want to know.
Besides not needing any famous models for the photo shoot, the faceless models made you look at the stylish clothing and intricate details. The F/W 2010/2011 collection is well-groomed, minimalist and bold. Oversized lapels, sparkly fabrics, intricate stitching and ruches are paired to draw attention.
And not just because I have a coat addiction, but my, my… the navy blue admiral jacket is just fetching!