World Cup 2010 is feverishly descending allover the web. Checkout PUMAcity coming to South Street Seaport — June 11 to July 11. Then we have Louis Vuitton Journeys with soccer’s legendary greats: Pelé, Maradona and Zidane.
The microsite allows you to post connect via Facebook and see your profile photo being signed by Pele or Maradone. (It is kinda odd, though. Shouldn’t they be signing their photographs instead of yours?) You also get to watch them play foosball and post your “shouts” by country.
Umbro is doing their thing with all their football prowess, showcasing their World Champion collections, supported by interesting blog posts, Facebook, YouTube and Twitter presence.
And to get close and personal, rough-housing with other World Cup fans, go check out PlayBeautiful, a pop-up match-viewing hub in NYC starting from June 11. It could pop-up anywhere: bars, restaurants, soccer fields… But on June 20, it’ll set up a brick-and-mortar shop at OpenHouse Gallery on Mulberry St (NoLIta). Go reserve your spot!
Meanwhile, Squeaky is working on some World Cup flavor on our own so stay tuned!