Moleskine World: Notebooks & Beyond
During Milan Design Week, Moleskine unveiled its Travelling collection: Versatile bags and cases with various add-ons that can be tacked on to the insides of your bag or detached so you can easily transfer it to another bag. And just like its notebooks, everything carries the brand’s signature look, from the simple design, black color and rounded corners, to the elastic closure and the “In case of loss” label inside.
Moleskine Bags in Hyper Stop MotionWhat really caught my attention is the cool video, with its hyper stop motion illustrating the conception of the collection. Done by Rogier Wieland, the video offers “a close view into the new Moleskine bags and their design process. Freehand technical drawings, sketches and photographs all morph and merge together into each other.”1
It portrays how Moleskine adventure continues beyond paper, which during the Milan Design Week seems to really transcend its traditional medium with Scriba , an installation by Giulio Iacchetti , and the Magic Box interactive demo from Zetalab.com to celebrate its new Writing, Travelling and Reading collection.
Taking a look at all these new installations and products, one must admit that Moleskine as a brand knows how to expand, extend, crossover between analog and digital without forgetting its core. Moleskine® is a brand that encompasses a family of nomadic objects dedicated to our mobile identity: flexible and brilliantly simple tools for use both in everyday and extraordinary circumstances, ultimately becoming an integral part of our personality.2
And in true Moleskine fashion of “oh, we have a notebook for that,” the Moleskine Passions collection was created in 2010—a series of notebooks dedicated to the passions of life, from Recipes, Wine, Travel, Books, Film and Music, to Wellness, Gardening, Baby, and yes, even Dog and Cat.
I encourage you to explore Moleskine’s videos, including the Moleskine Passion series (they make me want to buy them all!), because they are imaginative, passionate, creative and fun. And it sends a clear message:
Moleskine is no longer the notebook from the days of yore, used by artists and thinkers such as Van Gogh, Picasso and Hemingway over the past two century. These notebooks have become a symbol of latter-day nomadism, and with these recent crossover interactive efforts, Moleskine ensures it is intimately tied to the digital world.
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1Moleskine® — The Official Channel: Moleskine Bags in Hyper Stop Motion
2Moleskine World: Culture, imagination, memory, travel, personal identity
Photo credit: Moleskine®