Fred Perry is one cool cat
Talk about retro cool. Fred Perry, the tennis-inspired British clothing brand, wants you to tell them your story on Fredperrytellusyourstory.com.
In this latest campaign, the brand wants to bring the untold stories of the original Fred Perry shirt to life. I love the graphic treatments, the colors, the cutout styles… everything gives out a very authentic, retro feel. Checkout their old ads.
On top of the retro, there is the sleekness of history: Fred Perry – 100 Years.
Yes, it is sleek, yet still very much in line with its retro and heritage spirit. Very authentic indeed and I like it a lot.