Customize your Coupland
Interesting marketing piece for Douglas Coupland’s new book. Customize your Coupland invites you to go online and customize their book cover before purchase.
Neat idea but hmm… who really cares? It doesn’t add anything to the book, make it more interesting or provide any insight. I can understand if it’s a book about typography or design. The interface is nice, very Helvetica, but usability-wise, it could be better. Looks cool though.