Red Pepper Flakes. A blog by Imelda Suriato

So….ccer Crazy!

World Cup 2010 is feverishly descending allover the web. Checkout PUMAcity coming to South Street Seaport — June 11 to July 11. Then we have Louis Vuitton Journeys with soccer’s legendary greats: Pelé, Maradona and Zidane.

The microsite allows you to post connect via Facebook and see your profile photo being signed by Pele or Maradone. (It is kinda odd, though. Shouldn’t they be signing their photographs instead of yours?) You also get to watch them play foosball and post your “shouts” by country.

Umbro is doing their thing with all their football prowess, showcasing their World Champion collections, supported by interesting blog posts, Facebook, YouTube and Twitter presence.

And to get close and personal, rough-housing with other World Cup fans, go check out PlayBeautiful, a pop-up match-viewing hub in NYC starting from June 11. It could pop-up anywhere: bars, restaurants, soccer fields… But on June 20, it’ll set up a brick-and-mortar shop at OpenHouse Gallery on Mulberry St (NoLIta). Go reserve your spot!

Meanwhile, Squeaky is working on some World Cup flavor on our own so stay tuned!

Making sweet real web fonts

The days of HTML built-in fonts are now over. Well, sort of.

Typekit, a product of Small Batch Inc. (who is now not so small anymore after their first round of VC funding), is offering beautiful, real fonts for use on the web. This means headline or title graphics don’t have to be created and there really is no need for sIFR anymore.

The best part: The subscription-based service offers Open Type fonts from some of the world’s best type foundries to be used gloriously on the web.

The fee is very minimal, but if you’re a super-starving designer, you can start with their free trial package.

Then comes Google Font API and Directory. No worries, Google isn’t trying to bully Typekit. Both companies openly collaborated to get Typekit Font Events into the open source project WebFont Loader. To boot, Google’s web fonts can be accessed from Typekit so if you’re using both services, there won’t be any compatibility issue.

So it looks like Typekit and Google Fonts are making sweet, sweet real web fonts together. The best part, of course, is the fact that designers will now be able to explore web font usage without having to worry about production, search engine-friendliness, Mac vs. PC font fibs, and the need to buy every single font you want to use for comps.

Yes, I’ve been there, knee-deep in “beg, borrow, steal” font territory. Can you smell the freedom now?

Heatherwick’s Fuzzy UK Pavilion

Thomas Heatherwick‘s fuzzy UK Pavilion at Shanghai Expo 2010 blurs the architectural lines quite literally. Called Seed Cathedral, the see-through building is just fantastic. The 40-year-old Heatherwick thought of everything in awe-inspiring details, from the moving fiber optic-like strands to the embedded plant seed storage at the tip of each .

I can’t help but be a fan after walking up the trippy, sweeping staircase at the SoHo’s Longchamp store, appropriately named La Maison Unique. Just look at his portfolio from the Harvey Nichols installation in 1997 to Longchamp’s Zip Bag to the caterpillar-like Rolling Bridge.

You have to see it to believe his scope of imagination. It’s simply Wow.

Wallpaper* cover design competition

Wallpaper* Magazine is asking you to design their August cover. Just buy a copy of the August issue online and you will gain access to the special cover application, where you scale, rotate, color and assemble the wide selection of images, graphics and patterns any way you like to create your masterpiece.

Better hurry. The deadline is June 8 so start designing now!

Popaganda by Ron English

A quick peek of Ron English'”Wellington Court Mural Project” in Queens, NY. Check out more of his culture jamming projects here.