Augmented Reality Angel Ambush

What happen when an angel fall from the sky? Well, if you’re one of the lucky people happened to be at London’s Victoria Station last week, you’ll be a part of Lynx Excite’s Augmented Reality (AR) play.

Lynx, the deodorant company (AXE in the US), set up a simple branded spot decal on the floor of the train station with the packaging of their latest scent, Lynx Excite, and a simple “look up” messaging. If you were standing on the AR marker spot and look up, you’d see an angel virtually falling down beside you on the overhead video screen. Mind you, knowing Lynx’s sexually-charged campaign, these are not your typical angels (think Victoria’s Secret angels).

Naturally, a fair amount of hopeless groping ensued as men attempted to take hold of the angelic models as they cavorted digitally on the screen.1 Lynx has the angels to blame for bringing men back to their dogged nature. 🙂

Overall, it’s a nice attempt at a crossover between augmented reality and the concept of a virtual woman, and kudos to Lynx for bringing this combination to mainstream fruition.

For more on the campaign, the follow up and social media play, go to The Lynx Effect on YouTube.

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1 FRUKT Source: Lynx: where angels appear to tread