A Brand for London
Today, during a logo design process for a new brand, I was about at the end of my wits in trying to communicate what I visually see in my head to my designers. In my process of figuring out how to show them how to explore the visual brand, I remembered this A Brand for London blog: A very nice journal on thoughts / processes / explorations in creating a new brand for London. Take a look at the pitch as well. (However, they didn’t win the account.)
Done by Moving Brand, you should check out their work and process. See Full Programme for some impressive case studies.
Now designers, get back to work!