Stella Artois: The Ritual Project
The Ritual Project – a campaign for Stella – brings back the lost art of hand-painted advertising. Watch the short film ‘Up There’ that captures the essence so beautifully. It’s a touching story of art, expertise and craftsmanship that celebrates the “meticulous ceremony that goes into pouring a perfect glass of lager.”
It’s pretty damn impressive. Just like the brand says, “Whether pouring the perfect Stella Artois or recreating it as a massive piece of art, the magic lies in watching it come to life.”