PUMA’s Clever Little Bag

First, my favorite sneakers brand Puma ditched their shoe box. It took 21 months, 2000 ideas and 40-plus packaging prototypes to pore over for the perfect replacement: Clever Little Bag,  a new sustainable packaging system for Puma sneakers designed by Yves Béhar and his team at fuseproject. Read more on this clever and earth-friendly initiative plus some estimate stats  on Clever Little Bag’s impact.

Clever Little Bag is part of puma.safe, one of the three programs within the brand’s social and green-themed initiative PUMAVision: Because a better world in PUMA’s vision would be safer, more peaceful, and more creative than the world we know today.

PUMA believes that its position as the creative leader in Sportlifestyle gives it the opportunity and the responsibility to contribute to a better world for the generations to come and I’m glad it’s not just green or benefit/aid channels — puma.creative is to support artist and creative organizations. Check it out.