Vogue Stylist
Saw this Vogue Stylist ad while reading the mag at the doctor’s office this am.
The premise: Assist users in styling their wardrobes by uploading pictures of items they already own and allowing the app to mix and match those pieces with of-the-moment monthly picks from the staff along with products from Vogue‘s advertisers.
User can also find items in nearby stores, exclusive savings and product samplings, special event invitations and exclusive videos as part of what they called “unlockable content.” Ninety-one brands participating and over 600 articles of clothing and beauty products. Not bad.
Don’t know who developed the app. It’s been compared to Condé Nast’s other mobile apps (e.g. Lucky Mag‘s app, which is developed by FourSquare). Any ideas?