_{ Imelda Suriato. Creative Strategist. Idea Conquistador. Passionate Philanthropist.



IMELDA SURIATO

CREATIVE STRATEGIST. IDEA CONQUISTADOR. PASSIONATE PHILANTHROPIST.

Award-winning creative & strategist based in New York.

She has worked with Verizon, Coca-Cola, Lexus, Revlon, Max Mara and Pantone, to name a few.

A globally minded, inventive, strategic and creative thinker who is highly skilled in pulling a brand apart and connecting it to culture and data, helping it understand itself and the world around it as it moves forward. Experienced delivering award-winning creative solutions for global brands.

EXPERTISE

CREATIVE + STRATEGY

RESEARCH

INSIGHTS

EXPERIENCE

DIRECTOR, CREATIVE SERVICES PUBMATIC

2017 – present // New York, NY

Lead & manage overall creative execution for the PubMatic brand, from print & digital campaigns to critical client-facing sales materials, events, white papers & infographic

VICE PRESIDENT CONE

2016 – 2017 // New York, NY

Led insights & strategy to help brands connect across consumer touchpoints. Harness creative & innovative thinking to maximize brand opportunities. Develop digital & social engagement strategy across brand communication initiatives.

CLIENTS: AB InBev, Breville, Eastern Bank, Lindt, Orvis, Purina, UPS

CREATIVE, PARTNER MILLENNIAL+

2013 – 2015 // New York, NY

Led strategic & creative efforts—from trend analysis to creative solutions—to help brands navigate the millennial landscape. Spearhead generational & topic-specific research to obtain deeper insights.

CLIENTS: Verizon Wireless, The Coca-Cola Company

CO-CREATOR + INVESTOR I HAD CANCER

2011 – present // New York, NY

Conceptualized & initiated campaigns across various media to grow the cancer support community through meaningful connections across 110+ countries.

// Webby Award Winner for Best Community — 2012, 2015 & 2016

CREATIVE DIRECTOR + PARTNER SQUEAKY WHEEL MEDIA

2006 – 2013 // New York, NY

Led award-winning creative initiatives, from strategy to technnology across platforms. Doubled agency size & revenue through successful initiatives for global brands, partnerships & talent acquisitions.

CLIENTS: AIG, Dior, DKNY, Deloitte, Jackie Robinson Foundation, Lexus, Max Mara, Pantone, Premium Outlets, Revlon, SoBe, WellPet, WisdomTree

CLIENTS

INDUSTRY

  • Fashion + Beauty
  • Finance + Institution
  • Lifestyle + CPG
  • Media + Publishing
  • Non-Profit + Philanthropy

RESEARCH

INSIGHTS

// Millennials and Emerging Alphas on Instagram: Survey of U.S. users 13 - 24 (PDF)

// Millennials & Health: Survey of Health Attitudes & Behaviors in US, UK & South Africa (PDF)

// Dimensions of Self-Identity: Survey of Self-Identity Makeup of Millennials compared to Gen X & Boomers (Press Release)

PAPERS

// Objectification and Depersonalization of Men in Advertising: Content Analysis of Male Portrayal from 1982 to 1992

// Presidential Candidates' Photographs in The New York Times And Public Opinion: 1956-1992

// Fill in the Blanks: An Experiment in Deciphering Sequential Visual Cues

PHILANTHROPY

FOUNDER I'M NOT A MONSTER

Advocacy initiative to improve the welfare of misunderstood dogs, promote shelter pet adoption, network animals in need and educate the public. Launched Monster Holiday Drive & raised more than $1,800,000 in goods for +150 animal shelters & rescues nationwide in just 5 years.

FOUNDER PORTFOLIO;FWD

Platform for creative professionals to provide dedicated one-on-one portfolio reviews for students as a way to pay it forward. Currently in development.