CREATIVE STRATEGIST. IDEA CONQUISTADOR. PASSIONATE PHILANTHROPIST.
Creative strategy professional with experience delivering award-winning, industry-recognized solutions for top global brands as well as startups. Analytical and goal-focused in driving brand engagement and helping brands make a real impact.
A globally minded, inventive, strategic and creative thinker who is highly skilled in pulling a brand apart and connecting it to culture and data, helping it understand itself and the world around it as it moves forward. Experienced delivering award-winning creative solutions for top global brands as well as startups. Passionate in building teams and instilling a culture of mentorship.
2016 – present // New York, NY Lead insights and strategy to help brands connect across consumer touchpoints. Harness creative & innovative thinking to solve problems and maximize brand opportunities. Present POV on consumer behaviors & trends. Develop digital and social engagement strategy across brand communication & corporate responsibility initiatives.
CLIENTS: AB InBev, Breville, Eastern Bank, HAI, Lindt, Orvis, Northwestern Mutual, Purina , Revo, UPS
2013 – 2015 // New York, NY Led strategic & creative efforts—from industry & market trend analysis to innovative & creative solutions—to help brands navigate the Millennial landscape & monetize. Spearhead generational & topic-specific research to obtain deeper insights.
CLIENTS: Verizon Wireless, The Coca-Cola Company
2011 – present // New York, NY
Conceptualized & initiated campaigns across various media to grow the cancer support community through meaningful connections across 110+ countries.
// Webby Award Winner for Best Community — 2012, 2015 & 2016
2006 – 2013 // New York, NY Led award-winning creative initiatives, from strategy to technnology across platforms. Doubled agency size & revenue through successful initiatives for global brands, agency partnership & talent growth.
CLIENTS: AIG, Dior, DKNY, Deloitte, Elizabeth Arden, Jackie Robinson Foundation, Lexus, Max Mara, Pantone, Premium Outlets, Revlon, SoBe, WellPet, WisdomTree
// Millennials and Emerging Alphas on Instagram: Survey of U.S. users 13 - 24 (PDF)
// Millennials & Health: Survey of Health Attitudes & Behaviors in US, UK & South Africa (PDF)
// Dimmensions of Self-Identity: Survey of Self-Identity Makeup of Millennials compared to Gen X & Boomers (Press Release)
// Objectification and Depersonalization of Men in Advertising: Content Analysis of Male Portrayal from 1982 to 1992
// Presidential Candidates' Photographs in The New York Times And Public Opinion: 1956-1992
// Fill in the Blanks: An Experiment in Deciphering Sequential Visual Cues
Advocacy initiative to improve the welfare of misunderstood dogs, promote shelter pet adoption, network animals in need and educate the public. Launched Monster Holiday Drive & raised close to $1,000,000 in goods for +150 animal shelters & rescues nationwide in just 4 years.
Platform for creative professionals to provide dedicated one-on-one portfolio reviews for students as a way to pay it forward. Currently in development.