IMELDA SURIATO
CREATIVE STRATEGIST. PASSIONATE PHILANTHROPIST.
Award-winning creative & strategist based in New York. She has worked with Verizon, Coca-Cola, Lexus, Revlon, Max Mara and Pantone, to name a few.
A globally minded, inventive, strategic and creative thinker who is highly skilled in pulling a brand apart and connecting it to culture and data, helping it understand itself and the world around it as it moves forward. Experienced delivering award-winning creative solutions for global brands.
EXPERTISE
CREATIVE + STRATEGY
RESEARCH
INSIGHTS
EXPERIENCE
SENIOR DIRECTOR, CREATIVE SERVICES PUBMATIC
2017 – present // New York, NY
Manage creative operations for 13 offices, from ideation and strategy, to sourcing international vendors, software and platforms. Work closely with the global marketing organization and internal business partners.
VICE PRESIDENT CONE
2016 – 2017 // New York, NY
Led insights & strategy to help brands connect across consumer touchpoints. Harness creative & innovative thinking to maximize brand opportunities. Develop digital & social engagement strategy across brand communication initiatives.
CLIENTS: AB InBev, Breville, Purina, Revo, UPS
CREATIVE, PARTNER MILLENNIAL+
2013 – 2015 // New York, NY
Led strategic & creative efforts—from trend analysis to creative solutions—to help brands navigate the millennial landscape. Spearhead generational & topic-specific research to obtain deeper insights.
CLIENTS: Verizon Wireless, Coca-Cola
CO-CREATOR + INVESTOR I HAD CANCER
2011 – present // New York, NY
Conceptualized & initiated campaigns across various media to grow the cancer support community through meaningful connections across 110+ countries.
// Webby Award Winner for Best Community — 2012, 2015 & 2016
CREATIVE DIRECTOR + PARTNER SQUEAKY WHEEL MEDIA
2006 – 2013 // New York, NY
Led award-winning creative initiatives, from strategy to technnology across platforms. Doubled agency size & revenue through successful initiatives for global brands, partnerships & talent acquisitions.
CLIENTS: AIG, Dior, DKNY, Deloitte, Jackie Robinson Foundation, Lexus, Max Mara, Pantone, Premium Outlets, Revlon, SoBe, WellPet, WisdomTree
CLIENTS
INDUSTRY
- Fashion + Beauty
- Finance + Institution
- Lifestyle + CPG
- Media + Publishing
- Non-Profit + Philanthropy
RESEARCH
INSIGHTS
// Millennials and Emerging Alphas on Instagram: Survey of U.S. users 13 - 24 (PDF)
// Millennials & Health: Survey of Health Attitudes & Behaviors in US, UK & South Africa (PDF)
// Dimensions of Self-Identity: Survey of Self-Identity Makeup of Millennials compared to Gen X & Boomers (Press Release)
PAPERS
// Objectification and Depersonalization of Men in Advertising: Content Analysis of Male Portrayal from 1982 to 1992
// Presidential Candidates' Photographs in The New York Times And Public Opinion: 1956-1992
// Fill in the Blanks: An Experiment in Deciphering Sequential Visual Cues
PHILANTHROPY
FOUNDER I'M NOT A MONSTER
Advocacy initiative to improve the welfare of misunderstood dogs, promote shelter pet adoption, network animals in need and educate the public. Launched Monster Holiday Drive & raised more than $3MM in goods for +250 animal shelters & rescues nationwide in just 5 years.
FOUNDER PORTFOLIO;FWD
Platform for creative professionals to provide dedicated one-on-one portfolio reviews for students as a way to pay it forward. Currently in development.